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October 2014 – Current
Marketing Communications Manager
Scottsdale, Arizona

  • Sourced, customized and implemented several integrated and automated systems resulting in more efficient business communications
    • Secure customer portal: Conceptualized and implemented a customer portal to manage leads and access documents, marketing toolkits and digital forms HubSpot
    • CRM: Customized and implemented CRM with automated sales performance reports. Used data to generated targeted & automated customer email lists. Created course curriculum and trained sales force on functionality and capabilities of the system
    • HubSpot automated marketing system: Created, managed and tracked performance of various email campaigns, microsites, call-to-actions, landing pages, customer lists, form submissions, workflows and automated emails
    • HubSpot sales portal: Established and launched a secure internal sales portal for in-field sales reps to have access to company documents, forms, marketing collateral & assets, new product information and presentations
    • Quickbase: Selected this software to serve as the “hub” for information. Programmed and implemented apps to easily generate and share customer performance results, homeowner registration details, market insights, website & mobile app analytics and lead performance
    • Miva: Strategized the organization of individualized product functionality based on user type. Identified need for tracking volume and costs of sample/marketing collateral allocation program and managed the development of a customized reporting tool
  • Completed a comprehensive rebrand for corporate identity and product platforms; managed updates of all marketing collateral and assets to ensure consistency
  • Created printed/digital toolkits and email campaigns for distribution to target audiences
  • Partnered with the Director of Marketing to lead the strategy and launch for new website
    • Elevated website, completed a needs assessment and reorganized site map. Led the organization, creation and implementation of product information, supportive content & tools
    • Conceptualized interactive website tools to help consumers understand product differences and choose their ideal solution
    • Created a lead generation system with automated emails and corresponding admin panel to monitor and report analytics
    • Converted the product registration process to an online form reducing manual data entry by 100%
    • Performed general maintenance and updates
  • Collaborated with a cross-functional team that initiated, organized, tested and launched the company’s first pool finish in over 10 years. PebbleBrilliance® is on pace to exceed first-year sales projections by 79%
  • Initiated the first business strategy session and SWOT analysis; used information to generate mission statement, values and identify new product opportunities
  • Collaborated with quality control, sales and operations departments and created efficiencies by programming and implementing online portals with automated forms and reporting tools
  • Participated in weekly product development meetings and managed the tactical execution for the launch of several new products and color extensions
  • Originated an internal process for legal review of documents, campaigns and new product manuals
  • Overhauled the World’s Greatest Pools marketing campaign
    • Increased customer participation by 33% over a two year period
    • Converted the manual judging process to an easy and secure online voting website
    • Redesigned printed book to align with brand identity
    • Compiled assets and managed the digital development of online flip books for all editions of the printed book
  • Re-evaluated Certified Builder Program and restructured it into a tiered loyalty Builder Advantage Program which included incentives and benefits for each level as well as an in-depth sales presentation, online customer portals and customized assets

May 2014 – October 2014
Marketing Consultant
Scottsdale, Arizona

  • Served as the project manager for various marketing campaigns, product announcements and sales initiatives
  • Managed outside vendors and consultants to ensure a timely delivery of marketing collateral

September 2012 – May 2014
Account Manager
Scottsdale, Arizona

  • Main liaison between clients, NSB/Keane leadership, internal & external production, creative teams and outside vendors
  • Oversaw all branding, design, production, marketing/inbound strategies, events and trade shows Facilitated kick-off meetings and managed tasks, milestones, timelines, changes, budgets, implementations, results and quality control
  • Utilized QuickBooks to manage overall finances of projects: budgets, estimates, invoicing, vendor RFPs and vendor payments
  • Organized, delegated, executed and managed the right teams to ensure successful development & delivery of all requested, contracted and additional items, deliverables and events

December 2011 – September 2012
Account Manager
Phoenix, Arizona

  • Established and operated an automated email system that condensed 35 hours to 40 minutes
  • Restructured & composed company policies and implemented a tiered pricing structure for clients
  • Created, pitched, scheduled and tracked local & national interviews and story placements and all Facebook, Twitter and Yelp posts
  • Identified and presented opportunities for advertising, promotions and social media contests as well as managed the execution and implementation
  • Organized, facilitated and executed company events and promotions

January 2011 – December 2011
Account Manager
Scottsdale, Arizona

  • Controlled over 500 accounts to ensure satisfied clients while maintaining high retention rates and managing advertising programs, promotions and upgrades
  • Partnered with sales teams to ensure a fluid transition from the sales person to the account management department in order to establish proper expectations
  • Proactively communicated with business owners and educated them on reputation management and Yelp’s functionality while cultivating and nurturing client relationships
  • Managed and performed referrals, up-sells and contract renewals for my clients
  • Analyzed advertising packages, and performance, based on industry standards to maintain client satisfaction
  • Utilized Salesforce for client management and building various reports Served on various committees and contributed content to the internal newsletter


January 2008 – December 2010
Territory Manager
Scottsdale, Arizona

  • Established, nurtured and retained client relationships
  • Controlled and maintained customer inventories and sold new products
  • Gained new accounts through prospecting
  • Accountable for monthly service call requirements while achieving direct quarterly sales goals