Resume

I have been blessed to have worked in a wide range of business environments from a fortune 500 company to small boutique style agencies. My experience working in corporate environments allowed me to understand the complexities of a corporation and the importance of branding and culture, while my experience in small business has allowed me to work in a diverse environment and manage many projects, teams, vendors and clients simultaneously.

I am a resourceful, process-driven, agile and well-organized team member. I have an excellent ability to work on many things at once to achieve a common goal. I am sociable and enjoy talking to, and learning from, others. My talent to work in fast-paced, ever-changing, environment also proves to be valuable!


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April 2017 – Current
Marketing Manager
Phoenix, Arizona

Recent Accomplishments

  1. Created an interactive strategic market play book for the Managing Principal (MP) aligned with Cushman & Wakefield’s organic growth initiative. Identified $100B in potential brokerage commissions and $6.5M in potential revenue for Property Management as well as various recruiting opportunities. The template was requested from MP’s across the U.S.
  2. Identified opportunities and established, documented and implemented 7+ new processes across various disciplines creating collaboration and transparency between traditionally siloed departments resulting in proactive and effective solutions.
  3. In the first year of Co-chairing the Cushman & Wakefield Future Leaders (CWFL), we partnered with a local charity, Kitchen on the Street, and donated 226 lbs of food to their food pantries, packed 172 boxes providing 37,152 meals feeding 101 kids for one year and raised over $1,500 providing 2,586 Bags of Hope for children in our community.
  4. Received recognition as an honorable mention for the Innovation Award in the 2019 Cushman & Wakefield’s Marcomm Edge Awards which had over 200 nominations across the Americas, 30 recognized for outstanding contributions and 10 winners. “We had an incredible response to our Marcom Edge Awards this year—200 nominations across the Americas, representing some of the best talent and work that our professionals deliver every day to help position Cushman & Wakefield as the Center of What’s Next.” – Adrienne FasanoChief Marketing Officer, Americas  it’s true that we are a people company.

Experience:
People & Program Management

  • Manage in-house marketing department with professionals in graphic design, video production, GIS, PR & Communications and Events
  • Administer quarterly career development and training opportunities for my team and monthly Lunch & Learns for brokerage support staff
  • Lead RFP and pitch content creation and coordination of design execution
  • Volunteered to co-chair and launch Cushman & Wakefield Future Leaders Phoenix chapter

Create and Implement New Processes & Procedures

  • Defined, developed and implemented new processes for creating/curating content and graphic design requests for RFPs, proposals and pitches
  • Identified opportunities and established, documented and executed 7+ new processes across various disciplines including executive management, PR, graphic design, production, research, business development, etc. resulting in an efficient process and happier employees
  • Conceptualized, branded and executed the inaugural Shared Services Open House showcasing 13 internal services which can be leveraged by fee earners and their support staff resulting in numerous new projects and kick-off meetings

Cross-Collaboration

  • Collaborated with executive management and additional services lines to identify opportunities for promotion, thought leadership and marketing
  • Leveraged publishing services to create industry-leading solutions for presentations & events
  • Coordinated and executed a comprehensive Shared Services Open House event to showcase the myriad departments and in-house services available to brokers in our Phoenix Office. “She was the creative master-mind behind the event. She brings so much energy and positivity to everything she touches.” – Christie Veldhuizen | Vice President, Operations, Designated Broker
    Download example materials and testimonials here.

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October 2014 – April 2017
Marketing Communications Manager
Scottsdale, Arizona

  • Sourced, customized and implemented several integrated and automated systems resulting in more efficient business communications
    • Secure customer portal: Conceptualized and implemented a customer portal to manage leads and access documents, marketing toolkits and digital forms HubSpot
    • CRM: Customized and implemented CRM with automated sales performance reports. Used data to generated targeted & automated customer email lists. Created course curriculum and trained sales force on functionality and capabilities of the system
    • HubSpot automated marketing system: Created, managed and tracked performance of various email campaigns, microsites, call-to-actions, landing pages, customer lists, form submissions, workflows and automated emails
    • HubSpot sales portal: Established and launched a secure internal sales portal for in-field sales reps to have access to company documents, forms, marketing collateral & assets, new product information and presentations
    • Quickbase: Selected this software to serve as the “hub” for information. Programmed and implemented apps to easily generate and share customer performance results, homeowner registration details, market insights, website & mobile app analytics and lead performance
    • Miva: Strategized the organization of individualized product functionality based on user type. Identified need for tracking volume and costs of sample/marketing collateral allocation program and managed the development of a customized reporting tool
  • Completed a comprehensive rebrand for corporate identity and product platforms; managed updates of all marketing collateral and assets to ensure consistency
  • Created printed/digital tool-kits and email campaigns for distribution to target audiences
  • Partnered with the Director of Marketing to lead the strategy and launch for new website pebbletec.com
    • Elevated website, completed a needs assessment and reorganized site map. Led the organization, creation and implementation of product information, supportive content & tools
    • Conceptualized interactive website tools to help consumers understand product differences and choose their ideal solution
    • Created a lead generation system with automated emails and corresponding admin panel to monitor and report analytics
    • Converted the product registration process to an online form reducing manual data entry by 100%
    • Performed general maintenance and updates
  • Collaborated with a cross-functional team that initiated, organized, tested and launched the company’s first pool finish in over 10 years. PebbleBrilliance® is on pace to exceed first-year sales projections by 79%
  • Initiated the first business strategy session and SWOT analysis; used information to generate mission statement, values and identify new product opportunities
  • Collaborated with quality control, sales and operations departments and created efficiencies by programming and implementing online portals with automated forms and reporting tools
  • Participated in weekly product development meetings and managed the tactical execution for the launch of several new products and color extensions
  • Originated an internal process for legal review of documents, campaigns and new product manuals
  • Overhauled the World’s Greatest Pools marketing campaign
    • Increased customer participation by 33% over a two year period
    • Converted the manual judging process to an easy and secure online voting website
    • Redesigned printed book to align with brand identity
    • Compiled assets and managed the digital development of online flip books for all editions of the printed book
  • Re-evaluated Certified Builder Program and restructured it into a tiered loyalty Builder Advantage Program which included incentives and benefits for each level as well as an in-depth sales presentation, online customer portals and customized assets

May 2014 – October 2014
Marketing Consultant
Scottsdale, Arizona

  • Served as the project manager for various marketing campaigns, product announcements and sales initiatives
  • Managed outside vendors and consultants to ensure a timely delivery of marketing collateral

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September 2012 – May 2014
Account Manager
Scottsdale, Arizona

  • Main liaison between clients, NSB/Keane leadership, internal & external production, creative teams and outside vendors
  • Oversaw all branding, design, production, marketing/inbound strategies, events and trade shows Facilitated kick-off meetings and managed tasks, milestones, timelines, changes, budgets, implementations, results and quality control
  • Utilized QuickBooks to manage overall finances of projects: budgets, estimates, invoicing, vendor RFPs and vendor payments
  • Organized, delegated, executed and managed the right teams to ensure successful development & delivery of all requested, contracted and additional items, deliverables and events

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December 2011 – September 2012
Account Manager
Phoenix, Arizona

  • Established and operated an automated email system that condensed 35 hours to 40 minutes
  • Restructured & composed company policies and implemented a tiered pricing structure for clients
  • Created, pitched, scheduled and tracked local & national interviews and story placements and all Facebook, Twitter and Yelp posts
  • Identified and presented opportunities for advertising, promotions and social media contests as well as managed the execution and implementation
  • Organized, facilitated and executed company events and promotions

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January 2011 – December 2011
Account Manager
Scottsdale, Arizona

  • Controlled over 500 accounts to ensure satisfied clients while maintaining high retention rates and managing advertising programs, promotions and upgrades
  • Partnered with sales teams to ensure a fluid transition from the sales person to the account management department in order to establish proper expectations
  • Proactively communicated with business owners and educated them on reputation management and Yelp’s functionality while cultivating and nurturing client relationships
  • Managed and performed referrals, up-sells and contract renewals for my clients
  • Analyzed advertising packages, and performance, based on industry standards to maintain client satisfaction
  • Utilized Salesforce for client management and building various reports Served on various committees and contributed content to the internal newsletter

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January 2008 – December 2010
Territory Manager
Scottsdale, Arizona

  • Established, nurtured and retained client relationships
  • Controlled and maintained customer inventories and sold new products
  • Gained new accounts through prospecting
  • Accountable for monthly service call requirements while achieving direct quarterly sales goals
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